Behavioural Change

Historically, changes to government policies, practices and legislation have almost always resulted from grassroots pressure. Webster’s dictionary defines advocacy as “the act of advocating, or speaking or writing in support (of something)”. Under this definition, almost every stewardship group plays an advocacy role. However, because the word advocacy can be a bit of a hot button, the term, behavioural change is being used in the Framework.

Capacity building in the area of advocacy involves providing groups with philosophies, techniques and tools to connect their communities with decision-makers that are based on effective engagement rather than confrontational models.

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